Self Tanners: the numbers
Everything below is computed from the 106 curated self tanners we track - no estimates, no third-party data.
106Curated models
22Brands
★ 4.4Average Amazon rating
175,051Amazon ratings
How Amazon buyers rate them
The average Amazon rating across the category is ★ 4.4. Low-rated products with meaningful rating volume are dropped during curation, so the spread below reflects the survivors.
Brand share of the curated catalog
Most-rated models
Where these numbers come from
Counts, ratings, and rating totals are pulled from the curated self tanners catalog on every build - the same data behind the Self Tanners category page. Junk listings and no-name brands are filtered out before anything is counted. Product data: last refreshed aug 4, 2026.