Serums: the numbers
Everything below is computed from the 293 curated serums we track - no estimates, no third-party data.
293Curated models
178Brands
★ 4.4Average Amazon rating
422,848Amazon ratings
How Amazon buyers rate them
The average Amazon rating across the category is ★ 4.4. Low-rated products with meaningful rating volume are dropped during curation, so the spread below reflects the survivors.
Brand share of the curated catalog
Most-rated models
| Ratings | ||
|---|---|---|
| d'alba Piedmont DA004 Serum | ★ 4.4 | 43,200 |
| Skin1004 8809576261172 Serum | ★ 4.6 | 31,624 |
| SeoulCeuticals PDRN Serum | ★ 4.4 | 27,600 |
| Eva Naturals ENEG2 Serum | ★ 4.2 | 13,400 |
| Dr.Melaxin GLMX121US02 Serum | ★ 4.3 | 12,876 |
Where these numbers come from
Counts, ratings, and rating totals are pulled from the curated serums catalog on every build - the same data behind the Serums category page. Junk listings and no-name brands are filtered out before anything is counted. Product data: last refreshed aug 4, 2026.