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Soft Lures: the numbers

Everything below is computed from the 65 curated soft lures we track - no estimates, no third-party data.

65Curated models
32Brands
★ 4.4Average Amazon rating
71,329Amazon ratings

How Amazon buyers rate them

The average Amazon rating across the category is ★ 4.4. Low-rated products with meaningful rating volume are dropped during curation, so the spread below reflects the survivors.

★ 4.6-5.0
20
★ 4.3-4.5
31
★ 4.0-4.2
11
Below ★ 4.0
3

Brand share of the curated catalog

Berkley
16 · 25%
Yamamoto
4 · 6%
FishBites
4 · 6%
YUM
3 · 5%
TRUSCEND
2 · 3%
Senko
2 · 3%
FONMANG
2 · 3%

Most-rated models

Where these numbers come from

Counts, ratings, and rating totals are pulled from the curated soft lures catalog on every build - the same data behind the Soft Lures category page. Junk listings and no-name brands are filtered out before anything is counted. Product data: last refreshed aug 4, 2026.