US

Instant Coffee: the numbers

Everything below is computed from the 24 curated instant coffee we track - no estimates, no third-party data.

24Curated models
14Brands

Brand share of the curated catalog

Nescafe
6 · 25%
Starbucks
3 · 13%
Folgers
2 · 8%
Maxwell House
2 · 8%
bru
2 · 8%
Mount Hagen
1 · 4%
Taster's Choice
1 · 4%
illy
1 · 4%

Where these numbers come from

Counts and brand totals are pulled from the curated instant coffee catalog on every build - the same data behind the Instant Coffee category page. Generic and unbranded listings are left out before anything is counted. Product data: updated 3 days ago.