NOW Foods ADAM Men's Multivitamin 90 Softgels
- 90 softgels per bottle
- Saw palmetto, plant sterols, lycopene and CoQ10 added
- Halal, keto and kosher diet types
- Dairy free and egg free
- Lower excipients for higher nutrient levels, per the maker
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A men's multivitamin softgel from NOW with saw palmetto, plant sterols, lycopene and CoQ10. The listing gives no serving size or per-nutrient amounts, so rely on the label for dosing.
As an Amazon Associate I earn from qualifying purchases. ProductDome earns a commission when you buy through links on this page.
ASIN: B003ENHSI2Category: Multivitamins
Overview
A man's daily vitamin shelf is where these NOW softgels belong. ADAM is a men's multivitamin built to be easier to swallow and gentler on digestion, with added saw palmetto, plant sterols, lycopene and CoQ10.
A softgel formula that cuts back on fillers is the reason to consider it, with the maker saying the saved room goes to nutrients. Halal, keto and kosher labels widen who can use it. The limitation is that nutrient amounts and directions are not in the listing.
Who it's for
Daily use by an adult man who wants a lean ingredient list in an easy-to-swallow softgel is the situation. Women, vegetarians seeking plant-based shells and anyone needing exact doses should read the label first.
Pros and cons
- Softgel, easier to swallow
- Adds saw palmetto and CoQ10
- Halal, keto and kosher
- Dairy free and egg free
- Nutrient amounts not shown
- Softgel shell material not stated
- Natural color variation may occur
Performance notes
Softgels hold nutrients in an oil-based fill, which the maker links to better stomach tolerance. Because fewer excipients are used, more of each capsule is nutrients. The real result still depends on the label dose and daily consistency.
Specifications
| Brand | NOW Foods |
|---|---|
| Dimensions & fit | |
| Item weight | 181 g |
| Item Dimensions | 2.7 x 2.7 x 4.75 inches |
| Capacity & performance | |
| Age Range Description | Adult |
| Construction & materials | |
| Color | Carob Brown |
| Included components | |
| Unit Count | 90 softgels |
| Other details | |
| Item Form | Softgel |
| Diet Type | Halal, keto, kosher |
| Allergen Information | Dairy free, egg free |
| Vitamins and minerals | Calcium, iron, vitamin A, vitamin B12, vitamin C |
| Special Ingredients | Saw palmetto, plant sterols, lycopene, CoQ10 |
| Container Type | Bottle |
| Flavor | Unflavored |
Frequently asked questions
Is NOW ADAM a women's multivitamin?
No. The title calls it a men's multivitamin.
Is NOW ADAM a tablet or capsule?
Neither. It is a softgel, which the description says is easier to swallow.
Why does the NOW ADAM softgel vary in color?
The description says natural color variation may occur.
Is NOW ADAM a halal and kosher product?
The diet types list halal, keto and kosher.