Purina Pro Plan High Protein Toy Breed Puppy Food DHA Chicken and Rice Formula
- Dry Food
- Bag
- Veterinary Diet
- 5 pounds
A straightforward chicken and rice puppy kibble from an established brand, sized for toy breeds and free of major allergens.
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How it ranks among the 155 dry food we track
4.7★ across 2,800 Amazon ratings, Bayesian-smoothed toward the category average.
2,800 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
3,000+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 155 dry food we track - how the scorecard works · full dry food data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
Purina Pro Plan's Toy Breed Puppy formula is dry kibble built around chicken and rice, portioned for small mouths and growing toy breed puppies. It's formulated with DHA plus support aimed at digestion, immune function, skin and coat, and brain development.
This is a veterinary-formulated diet line rather than a grocery-aisle bag, positioned specifically for toy and small breed puppies rather than general puppy feeding. The chicken and rice base keeps the ingredient list simple, and the allergen-free labeling reflects that. At number 230 among dry dog foods and number 3,020 across all pet supplies, it sits well inside a crowded field of puppy formulas rather than at the fringe.
- Chicken and rice formula
- DHA for brain development
- Small breed kibble size
- 5 lb bag
Who it's for
Owners of toy or small breed puppies who want a widely available, mainstream kibble rather than a boutique or prescription diet. Not intended as a general-purpose food for adult dogs or large breeds.
Strengths and trade-offs
Drawn from this product's published specifications.
- Sized for toy and small breed puppies
- DHA included for development
- 5 lb bag suits smaller households
- Not formulated for adult dogs or large breeds
- No grain-free claim, rice is a named ingredient
Performance notes
The formula leans on chicken and rice as its named special ingredients, with DHA included for brain development, a common addition in puppy-stage foods. The listed use cases, immune support, skin and coat health, digestive health, and brain health, point to a general-purpose puppy formula rather than one targeting a single condition.
Specifications
| Brand | Purina |
|---|---|
| Model | 00038100135414 |
| Dimensions & fit | |
| Item Weight | 5 pounds |
| Package Size Name | 5 lb bag |
| Dog Breed Size | Small |
| Capacity & performance | |
| Age Range Description | Puppy |
| Included components | |
| Unit Count | 5 pounds |
| Included Components | One (1) 5 lb. Bag - Purina Pro Plan High Protein Toy Breed Puppy Food DHA Chicken & Rice Formula |
| Warranty & support | |
| Warranty Description | 60 days |
| Other details | |
| Container Type | Bag |
| Animal Food Diet Type | Veterinary Diet |
| Number Of Items | 1 |
| Best Sellers Rank | #3,020 in Pet Supplies (See Top 100 in Pet Supplies) #230 in Dry Dog Food |
| Product Benefits | Portable |
| Animal Food Nutrient Content Claim | High Protein |
| Breed Recommendation | Small Breeds |
| Occasion | Birthday |
| Manufacturer Part Number | 00038100135414 |
| Flavor | Chicken & Rice |
| Model Number | 00038100135414 |
| Item Form | Dry |
| Recommended Uses For Product | Puppy Care, Toy Breed Puppy Development |
| Additional Features | Lightweight, Portable |
| Manufacturer | Nestle Purina Pet |
| Allergen Information | Allergen-Free |
| Target Species | Dog |
| Customer Reviews | {'ratings_count': '2,858', 'stars': '4.7'} |
| Upc | 038100135407 |
| Item Type Name | Dog Food |
| Special Ingredients | Chicken, Rice |
| Asin | B003R0LLK8 |
| Specific Uses For Product | Immune Support, Skin and Coat Health, Digestive Health, Brain Health |
Other Purina dry food
How it compares
This product against the closest alternatives we track in dry food.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Purina Pro Plan High Protein Toy Breed Puppy Food DHA Chicken and Rice FormulaThis product | 4.7 / 5 | 2,800 | 4.5 / 5 |
| Hill's Science Diet Adult 1-6 Small & Mini Dry Dog FoodHill's | 4.8 / 5 | 26,044 | 4.7 / 5 |
| Royal Canin Size Health Nutrition Small Adult Dry Dog FoodROYAL | 4.8 / 5 | 9,900 | 4.7 / 5 |
| IAMS Proactive Health Adult Minichunks Premium Dry Dog FoodIAMS | 4.7 / 5 | 31,844 | 4.6 / 5 |
| Blue Buffalo Life Protection Formula Chicken & Brown Rice Adult Dry Dog FoodBlue | 4.7 / 5 | 29,281 | 4.6 / 5 |
Similar dry food from other brands
Questions about the Purina 00038100135414
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
Is Purina Pro Plan Toy Breed Puppy food grain free?
No, this formula includes rice as a named ingredient and is not marketed as grain free.
What size bag does this come in?
It ships as a single 5 lb bag.
Is this formula meant for adult dogs?
No, it is formulated specifically for toy and small breed puppies, not adult maintenance feeding.