Swan Witch Hazel, 16 Ounce
- Toner
- 16 fl oz
- All
- 1
- Better rated than 78%
- More reviewed than 75%
A large-format, alcohol-free witch hazel toner suited to daily soothing rather than active treatment, priced for regular use.
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How it ranks among the 452 toners we track
4.7★ across 951 Amazon ratings, Bayesian-smoothed toward the category average.
951 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
Modest tracked demand last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 452 toners we track - how the scorecard works · full toners data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
Swan's witch hazel toner ships in a 16 ounce bottle, formulated alcohol free and unscented for use as a soothing skin toner.
Witch hazel is a long-standing toner ingredient, and this version drops the alcohol base that older witch hazel formulas often used, which matters for anyone whose skin dries out with alcohol-based toners. At 16 ounces it is a large bottle built for daily use rather than a travel size. Manufactured by Vi-Jon.
- 16 fluid ounce bottle
- Alcohol free formula
- Witch hazel as the active ingredient
- Unscented
Who it's for
Works for anyone wanting a basic, no-frills toner for general soothing rather than a treatment toner with acids or retinoids, especially if alcohol-based toners have irritated your skin before. Not the choice for exfoliation or targeted acne treatment.
Strengths and trade-offs
Drawn from this product's published specifications.
- Alcohol free formula avoids the drying effect of older witch hazel toners
- Large 16 oz bottle suits daily long-term use
- Unscented, no added fragrance
- Single active ingredient, no exfoliating or treatment acids
- No reviews included with this listing to confirm results
Performance notes
With witch hazel as the sole active ingredient and no alcohol, this leans toward gentle soothing rather than deep exfoliation or oil control. The unscented formula avoids added fragrance that can irritate sensitive skin.
Specifications
| Brand | Swan |
|---|---|
| Model | 32016 |
| Dimensions & fit | |
| Item Weight | 1.1 pounds |
| Capacity & performance | |
| Item Volume | 16 fl oz |
| Construction & materials | |
| Material Features | Natural |
| Material Type Free | Alcohol Free |
| Included components | |
| Unit Count | 16 fl oz |
| Included Components | Swan Witch Hazel, 16 Ounce |
| Other details | |
| Skin Type | All |
| Number Of Items | 1 |
| Scent Name | Unscented |
| Manufacturer Contact Information | Swan Witch Hazel, 16 Ounce |
| Manufacturer Part Number | 32016 |
| Active Ingredients | Witch Hazel |
| Recommended Uses For Product | Toning, Soothing |
| Asin | B008LENLFS |
| Model Number | 32016 |
| Customer Reviews | {'ratings_count': '951', 'stars': '4.7'} |
| Upc | 767644858311 308695906103 |
| Best Sellers Rank | #49,067 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #311 in Facial Toners & Astringents |
| Global Trade Identification Number | 00308695906103, 10308695906100 |
| Manufacturer | Vi-Jon |
| Product Benefits | Helps Soothe |
| Item Form | Liquid |
How it compares
This product against the closest alternatives we track in toners.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Swan Witch Hazel, 16 OunceThis product | 4.7 / 5 | 951 | 4.1 / 5 |
| Glow Recipe PHA + BHA Face TonerGlow Recipe | 4.6 / 5 | 8,776 | 4.6 / 5 |
| Beauty of Joseon Ginseng Essence Water Hydrating Face Toner for DryBeauty of Joseon | 4.6 / 5 | 6,556 | 4.6 / 5 |
| T.N. Dickinson's Witch Hazel Alcohol Free Moisturizing AstringentT.N. Dickinson's | 4.8 / 5 | 8,044 | 4.4 / 5 |
| THAYERS Milky Face Toner Skin Care with Snow Mushroom Tremella and Hyaluronic Acid | 4.7 / 5 | 6,405 | 4.4 / 5 |
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Questions about the Swan 32016
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
Does Swan Witch Hazel toner contain alcohol?
No, it is formulated alcohol free according to the product label.
Is this toner scented?
No, it is listed as unscented with no added fragrance.
How much product comes in one bottle?
The bottle holds 16 fluid ounces.