Vitamix E310 Explorian Blender
- Countertop Blender
- 48 fl oz
- 1400 watts
- Corded electric
- Better rated than 69%
- More reviewed than 92%
A smaller-container, lower-cost entry into Vitamix's full-size blenders that reviewers describe as consistently powerful and easy to clean, with the container size as the main tradeoff versus pricier models.
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How it ranks among the 135 countertop blenders we track
4.6★ across 5,483 Amazon ratings, Bayesian-smoothed toward the category average.
5,483 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
310+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 135 countertop blenders we track - how the scorecard works · full countertop blenders data report. Confidence: medium - useful but incomplete evidence.Last refreshed Jun 13, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
Vitamix's entry point into its full-size container blenders, the E310 pairs a 48-ounce container with a 2 horsepower motor, 10 variable speeds and pulse control for smoothies, soups and nut butters.
This is Vitamix's lower-priced full-size blender, built around a 3-inch blade and a smaller 48-ounce container rather than the 64-ounce, 4-inch-blade containers on higher models. Reviewers who upgraded from budget blenders describe it as a step up in both power and longevity, with several noting the container doesn't seat as firmly as older Vitamix bases when the motor is running at full speed.
- 48 oz container, 3-inch stainless steel blades
- 10 variable speeds plus pulse
- Self-cleaning with soap and warm water
- Includes tamper, lid and motor base
Who it's for
Fits one to three people who want daily smoothies, soups or nut butters from a machine expected to last years rather than months. Less suited to larger households needing a 64-ounce container or to buyers who want programmed settings, since this model is manual speed and pulse only.
What buyers say
From Amazon customer reviews.
Reviewers frequently compare it favorably to lower-cost blenders that failed within a year or two, citing consistent power on frozen fruit and greens and quick cleanup. The recurring complaint is the 48-ounce container feeling small relative to the price, with some buyers planning to add a larger container, and a few noted the container doesn't seat firmly against the motor's torque.
Strengths and trade-offs
Drawn from this product's published specifications.
- Handles frozen fruit and leafy greens smoothly
- Self-cleans in under a minute
- 3-inch blade suits smaller single-serving batches
- 48 oz container smaller than higher Vitamix models
- Container can shift on the base at full power
- No preset programs, speed set manually
Specifications
| Brand | Vitamix |
|---|---|
| Model | VM0197 |
| Dimensions & fit | |
| Item Weight | 10.5 pounds |
| Item Dimensions D x W x H | 11 × 8 × 18 inches |
| Capacity & performance | |
| Capacity | 48 fl oz |
| Number of Speeds | 10 |
| Power & efficiency | |
| Wattage | 1400 watts |
| Power Source | Corded electric |
| Voltage | 120 volts |
| Construction & materials | |
| Material | BPA-free Eastman Tritan® copolyester |
| Container Material | BPA-free Eastman Tritan® copolyester |
| Material Type Free | BPA Free |
| Blade Material | Stainless Steel |
| Color | Black |
| Included components | |
| Unit Count | 1 |
| Included Components | Motor Base, 48-ounce Container, Mini-Tamper |
| Warranty & support | |
| Warranty Type | Full |
| Warranty Description | 5 years |
| Other details | |
| Control Type | Manual |
| Container Count | 1 |
| Is the item dishwasher safe | Yes |
| Recommended Uses For Product | Blending |
| Style | Countertop Blenders |
| Part Number | 064068 |
| Item Type Name | Container |
| Other Special Features of the Product | Blends |
Other Vitamix countertop blenders
How it compares
This product against the closest alternatives we track in countertop blenders.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Vitamix E310 Explorian BlenderThis product | 4.6 / 5 | 5,483 | 4.4 / 5 |
| Ninja BN801 Professional Plus Kitchen SystemNinja | 4.8 / 5 | 14,563 | 4.7 / 5 |
| NutriBullet NBR-1201 12-Piece High-Speed Blender/Mixer SystemNutriBullet | 4.5 / 5 | 26,800 | 4.6 / 5 |
| Margaritaville Bahamas Frozen Concoction Dual Mode Beverage Maker Home Margarita Machine…Margaritaville | 4.7 / 5 | 2,800 | 4.6 / 5 |
| Breville BBL620SIL Fresh and Furious BlenderBreville | 4.5 / 5 | 2,671 | 4.4 / 5 |
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Questions about the Vitamix VM0197
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
How does the E310 differ from higher-end Vitamix blenders?
It uses a smaller 48-ounce container with a 3-inch blade and manual speed control, while pricier Vitamix models offer 64-ounce containers, 4-inch blades and programmed settings.
Can it crush ice and frozen fruit?
Reviewers report it blends frozen fruit and ice into smoothies without leaving chunks.
How do you clean it?
Add a drop of dish soap and warm water to the container and run the blender for 30 to 60 seconds.