Embark Breed Identification Kit
- Wellness Tool
- 1
- 4.2 ounces
- 9.3 × 5.7 × 1.5 inches
- Better rated than 64%
- More reviewed than 92%
A breed-focused DNA kit for owners who want ancestry answers and relative matching rather than a full health panel.
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How it ranks among the 25 wellness tools we track
4.6★ across 19,600 Amazon ratings, Bayesian-smoothed toward the category average.
19,600 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
7,000+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 25 wellness tools we track - how the scorecard works · full wellness tools data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
The Embark Breed Identification Kit is an at-home dog DNA test that reports breed ancestry along with a relative finder and family tree feature, shipped as a swab kit.
Embark markets this at 99% breed ancestry accuracy for mixed-breed dogs, a figure that applies to breed identification specifically rather than health screening, which Embark sells as a separate, higher-priced kit. This listing is the breed ID version only.
- At-home cheek swab kit
- 99% claimed accuracy for mixed-breed ancestry
- Includes relative finder and family tree
- Results delivered through Embark's online account
Who it's for
Suits owners of mixed-breed dogs curious about ancestry, or anyone wanting to find genetic relatives through Embark's database. Not the right kit for owners primarily wanting health or genetic disease screening, since that's a different Embark product.
Strengths and trade-offs
Drawn from this product's published specifications.
- Simple at-home cheek swab collection
- Relative finder can connect to other tested dogs
- High stated accuracy for mixed-breed ancestry
- Breed-only kit, no health or disease screening included
- Results depend on mailing the sample back and lab turnaround
Performance notes
The kit works by cheek swab, which is mailed back to Embark for lab processing before results appear in an account tied to their breed and relative database. Accuracy for breed ancestry is stated at 99% for mixed-breed dogs specifically.
Specifications
| Brand | Embark |
|---|---|
| Model | DNB301 |
| Dimensions & fit | |
| Item Weight | 4.2 ounces |
| Item Package Dimensions L X W X H | 9.3 × 5.7 × 1.5 inches |
| Other details | |
| Number Of Items | 1 |
| Date First Available | September 19, 2018 |
| Target Audience Keyword | Dogs |
| Item Model Number | DNB301 |
| Asin | B07HHF1VLH |
| Manufacturer | Embark Veterinary |
| Customer Reviews | {'ratings_count': '19,609', 'stars': '4.6'} |
Other Embark wellness tools
How it compares
This product against the closest alternatives we track in wellness tools.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Embark Breed Identification KitThis product | 4.6 / 5 | 19,600 | 4.6 / 5 |
| Wisdom Panel Essential Dog DNA Testing KitWisdom | 4.6 / 5 | 19,300 | 4.6 / 5 |
| Pet-Ag PetLac Powder for PuppiesPet-Ag | 4.6 / 5 | 3,979 | 4.4 / 5 |
| iProven Dog & Cat Thermometer for Accurate Fever DetectioniProven | 4.5 / 5 | 4,170 | 4.4 / 5 |
| Hartz Powdered Puppy Milk ReplacerHartz | 4.5 / 5 | 1,852 | 4.2 / 5 |
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Questions about the Embark DNB301
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
Does this kit include health screening?
No, this is the breed identification kit; health screening is a separate Embark product.
How is the sample collected?
It's collected with a cheek swab that gets mailed back for lab processing.
What is the relative finder feature?
It matches your dog's DNA against other dogs tested through Embark to identify likely relatives and build a family tree.