Clairol Natural Instincts 4 Dark Brown Demi-Permanent Dye
- Shade 4 Dark Brown, 1 box
- Demi-permanent, washes away gradually
- Ammonia and paraben free, vegan
- 20 minute processing time
- 5.85 fl oz cream with coconut oil and aloe
Last refreshed Sep 7, 2026 · Based on the Amazon listing and published specifications, not hands-on testing.
A gentle, low-commitment dark brown that blurs gray rather than covering it fully. Not the choice if you want permanent color or a major color change.
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ASIN: B07KRT2WFRCategory: Hair Color
Overview
Coloring hair at home without ammonia is the idea behind this cream formula, which adds coconut oil and aloe vera for a smoother feel. It comes in a box as one shade, and the range offers a number of natural tones.
Demi-permanent color is the reason to try it: it fades out over time, so there is no sharp regrowth line to manage. The same trait is the limit, because it blurs visible gray instead of covering it fully, and the shade will not last like a permanent dye.
Who it's for
A first-time home colorist who wants a low-commitment dark brown that fades gently is the audience. People with mostly gray hair or a big jump in color need a permanent formula.
Pros and cons
- Ammonia free and paraben free
- Coconut oil and aloe in the formula
- Fades gradually, no hard regrowth line
- Suits all hair types per the listing
- Blurs gray instead of fully covering it
- Does not last like permanent color
- Single shade per box
Performance notes
A demi-permanent dye deposits color on the hair surface and does not lift the natural shade, which is why it fades with washing. Because it adds tone and gloss rather than changing pigment, results depend on the starting color.
Where it stands among hair color
- #4 most-searched brand and model of the 80 hair color lines we track (by search demand, not sales).
From the specs of the 121 hair color we list; not a test result.
Specifications
| Brand | Clairol |
|---|---|
| Dimensions & fit | |
| Item weight | 195 g |
| Construction & materials | |
| Color | 4 Dark Brown |
| Hair Color Permanence | Demi-permanent |
| Material Features | Coconut oil and aloe vera |
| Material Type Free | Ammonia, paraben |
| Included components | |
| Unit Count | 5.85 fluid ounces |
| Other details | |
| Full Cure Time | 20 minutes |
| Item Form | Cream |
| Container Type | Box |
| Hair Type | All |
| Item Highlight | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera |
Closest rivals on specs
dpHUE Gloss+ Color Boosting Hair Gloss 6.5 oz- Item Weight 0.43 vs 0.5 pounds (-14%)
John Frieda Precision Foam Colour 4N- Item Weight 0.43 vs 0.5 pounds (-14%)
Frequently asked questions
Will Clairol Natural Instincts 4 Dark Brown cover gray hair?
The listing says it blurs visible grays and washes away gradually, so expect softened gray rather than full coverage.
Is this permanent hair color?
No. It is listed as demi-permanent and fades with washing.
Does it contain ammonia?
No. The listing says ammonia free and paraben free, and describes the formula as vegan.
How many shades does the Natural Instincts range have?
The description says the range is available in 37 natural-looking shades. This listing is shade 4 Dark Brown.