NOW Foods Supplements
- Omega-3
- Softgel
- Omega
- 180
- Better rated than 86%
A straightforward, allergen-conscious fish oil softgel with a clearly stated 500 EPA / 250 DHA dose, a reasonable option for daily omega-3 supplementation.
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How it ranks among the 131 omega-3 we track
4.8★ across 742 Amazon ratings, Bayesian-smoothed toward the category average.
742 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
1,000+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 131 omega-3 we track - how the scorecard works · full omega-3 data report. Confidence: high - strong rating volume and complete data.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
NOW Foods Ultra Omega-3 delivers 500 mg EPA and 250 mg DHA per serving in fish gelatin softgels, positioned for cardiovascular support. The 180-count bottle is halal and keto compatible and free of corn, dairy, egg and soy.
The EPA-to-DHA ratio here, 500 to 250, skews toward EPA, a common approach for heart-focused omega-3 formulas as opposed to DHA-heavy brain-focused blends. It is made with fish gelatin rather than a plant based shell, so it is not suitable for vegetarians or vegans despite the other allergen-free claims.
- 500 mg EPA and 250 mg DHA per softgel
- 180 fish gelatin softgels per bottle
- Halal and keto diet compatible
- Non-GMO, corn, dairy, egg and soy free
Who it's for
Suited to people looking for a fish oil supplement with a defined EPA and DHA split for cardiovascular support, including those needing halal or keto compatible products. Not appropriate for vegetarians or vegans, since the softgel shell is fish gelatin.
Strengths and trade-offs
Drawn from this product's published specifications.
- Clearly stated 500 mg EPA / 250 mg DHA per softgel
- Halal and keto compatible
- Free of corn, dairy, egg and soy
- 180 count bottle
- Fish gelatin softgel, not suitable for vegetarians or vegans
- No seller description to confirm sourcing or oil purity testing
Performance notes
Each softgel supplies 500 mg EPA and 250 mg DHA, marketed for cardiovascular support. The product is free of corn, dairy, egg and soy and is non-GMO, which narrows out several common allergen concerns, though the fish gelatin shell itself is an animal-derived ingredient worth noting for diet-restricted buyers.
Specifications
| Brand | Now |
|---|---|
| Model | 1665 |
| Form | Softgel |
| Supplement Type | Omega |
| Count | 180 |
| Flavor | Unflavored |
| Benefits | Heart Health Support |
| Diet | Halal, Keto |
| Allergens | Corn-Free, Dairy Free, Egg Free, Non-GMO, Soy Free |
Other Now omega-3
How it compares
This product against the closest alternatives we track in omega-3.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| NOW Foods SupplementsThis product | 4.8 / 5 | 742 | 4.4 / 5 |
| Nature Made Fish Oil Omega 3 SupplementsNATURE | 4.8 / 5 | 11,000 | 4.7 / 5 |
| Nordic Naturals Ultimate OmegaNordic | 4.7 / 5 | 59,000 | 4.6 / 5 |
| NatureWise Extra-Strength Omega 3 Fish Oil SupplementNatureWise | 4.7 / 5 | 9,500 | 4.6 / 5 |
| Dr. Tobias Omega 3 Fish Oil 2000mg Triple Strength with 800mg EPA 600mg DHA Per ServingDR | 4.6 / 5 | 36,800 | 4.6 / 5 |
Similar omega-3 from other brands
Questions about the Now 1665
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
How much EPA and DHA does each softgel contain?
500 mg EPA and 250 mg DHA.
Is this omega-3 supplement vegetarian?
No, the softgels use fish gelatin.
Is it keto compatible?
Yes, the listing states it is keto and halal compatible.