Missha MS101923 Serum
- Serum
- All
- 1 fl oz
- All
A paraben and phthalate free serum in drop form, general purpose given the absence of a named active ingredient on the listing.
As an Amazon Associate, ProductDome may earn a commission from qualifying purchases made through links on this page.
How it ranks among the 293 serums we track
4.5★ across 268 Amazon ratings, Bayesian-smoothed toward the category average.
268 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
Modest tracked demand last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 293 serums we track - how the scorecard works · full serums data report. Confidence: medium - useful but incomplete evidence.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
Missha's MS101923 serum is a 30ml drop-form facial serum with an aloe scent, formulated paraben free and phthalate free for all skin types and tones.
Beyond the aloe scent and free-of claims, the listing does not specify active ingredients or a targeted skin concern, so this serum reads as a general hydrating step rather than one built around a named treatment ingredient like retinol or vitamin C. The cruelty free feature is called out directly on the listing. No seller description or review text accompanies this product.
- 30ml drop-form serum
- Aloe scent
- Paraben free, phthalate free
- Cruelty free
Who it's for
Suited to anyone wanting a lightly scented, paraben and phthalate free serum without a specific active ingredient claim to evaluate. Since the listing does not name a treatment ingredient, buyers looking for a serum targeting a specific concern like dark spots or fine lines will not find that confirmed here.
Strengths and trade-offs
Drawn from this product's published specifications.
- Paraben free and phthalate free
- Cruelty free formulation
- Labeled for all skin types and tones
- No named active ingredient
- No description or review data available
Performance notes
As a drop-form serum it is meant to be applied in small amounts before heavier moisturizers, consistent with typical serum use. The listing does not name a specific active ingredient, which makes it hard to predict what result to expect beyond general skincare use. The aloe scent is listed but not described as a treatment benefit.
Specifications
| Brand | Missha |
|---|---|
| Model | MS101923 |
| Dimensions & fit | |
| Size | 1 fl oz |
| Other details | |
| Skin Type | All |
| Skin Tone | All |
| Item Form | Drop |
| Scent | Aloe |
| Features | Cruelty Free |
| Free Of | Paraben Free, Phthalate Free |
Other Missha serums
How it compares
This product against the closest alternatives we track in serums.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Missha MS101923 SerumThis product | 4.5 / 5 | 268 | 3.7 / 5 |
| Glow Recipe 2404846 SerumGlow Recipe | 4.6 / 5 | 8,400 | 4.6 / 5 |
| mixsoon 8809732910159 Serummixsoon | 4.5 / 5 | 10,127 | 4.5 / 5 |
| Beauty of Joseon 8809738312728 SerumBeauty of Joseon | 4.5 / 5 | 9,461 | 4.5 / 5 |
| medicube 8809982768524 Serummedicube | 4.6 / 5 | 5,103 | 4.5 / 5 |
Similar serums from other brands
Questions about the Missha MS101923
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
What size is the Missha MS101923 serum?
30 milliliters.
Is it scented?
Yes, it has an aloe scent according to the listing.
Is it tested on animals?
No, it is listed as cruelty free.