True Coat Curly or Wavy Dog Shampoo
- Dog Shampoo
- 16 fl oz
- Dog
- 16 fl oz
A gel shampoo built specifically for curly and wavy coats, combining cleansing and detangling ingredients like oat milk and shea butter into one 16 oz bottle.
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How it ranks among the 131 dog shampoos we track
4.5★ across 713 Amazon ratings, Bayesian-smoothed toward the category average.
713 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
400+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 131 dog shampoos we track - how the scorecard works · full dog shampoos data report. Confidence: medium - useful but incomplete evidence.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
True Coat is a 5 in 1 shampoo made for dogs with curly or wavy fur, blending oat milk, coconut oil and shea butter into a gel formula meant to cleanse, condition and detangle in one wash. It comes in a 16 oz bottle with a tropical scent, manufactured by Hartz. Suits owners of curly coated breeds who deal with matting.
The 5 in 1 label refers to cleansing, conditioning, deodorizing, detangling and hydrating claims built into a single gel wash rather than separate shampoo and conditioner steps. It is formulated without dye, parabens, phthalates, silicones or sulfates, which matters for dogs prone to skin sensitivity. There is no buyer feedback in the data to confirm how well it performs on heavily matted coats.
- 16 fluid ounce bottle
- 5 in 1 formula with oat milk, coconut oil and shea butter
- Tropical scented gel
- Free of dye, paraben, phthalate, silicone and sulfate
Who it's for
Fits owners of curly or wavy coated dog breeds, such as poodles or doodles, who want a combined wash and condition step to ease detangling. Less relevant for short, straight coated dogs that do not tangle.
Strengths and trade-offs
Drawn from this product's published specifications.
- Combines wash and conditioning in one step
- Free of dyes, parabens, phthalates, silicones and sulfates
- Formulated specifically for curly and wavy coats
- Tropical scent may not suit owners wanting unscented shampoo
- Gel format may need more rinsing than a thinner liquid shampoo
Performance notes
The gel texture is meant to coat curly fur evenly during lathering, letting the oat milk, coconut oil and shea butter work through tangles as it rinses. Being sulfate and silicone free means it skips ingredients that can strip natural oils or leave residue behind.
Specifications
| Brand | True |
|---|---|
| Model | 032700130466 |
| Dimensions & fit | |
| Item Weight | 1 pound |
| Capacity & performance | |
| Liquid Volume | 16 fl oz |
| Construction & materials | |
| Material Type Free | Dye Free, Paraben Free, Phthalate Free, Silicone Free, Sulfate Free |
| Included components | |
| Unit Count | 16 fl oz |
| Included Components | 1 Bottle |
| Other details | |
| Pet Type | Dog |
| Item Type Name | True Coat |
| Manufacturer Part Number | 032700130466 |
| Model Number | 032700130466 |
| Scent Name | Tropical |
| Target Species | Dog |
| Upc | 032700130466 |
| Product Benefits | Cleansing, Conditioning, Deodorizing, Detangling, Hydrating |
| Asin | B0CSLJKT9T |
| Customer Reviews | {'ratings_count': '713', 'stars': '4.5'} |
| Manufacturer | Hartz |
| Special Ingredients | Coconut Oil, Oat Milk, Shea Butter |
| Best Sellers Rank | #9,429 in Pet Supplies (See Top 100 in Pet Supplies) #76 in Dog Shampoos |
| Recommended Uses For Product | Cleansing, Conditioning, Deodorizing, Detangling, Moisturizing |
| Item Form | Gel |
How it compares
This product against the closest alternatives we track in dog shampoos.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| True Coat Curly or Wavy Dog ShampooThis product | 4.5 / 5 | 713 | 4.0 / 5 |
| earthbath, Oatmeal & Aloe Dog Shampoo - Oatmeal Shampoo for Dogs, Itchy, Dry Skin Relief…earthbath | 4.7 / 5 | 8,500 | 4.6 / 5 |
| Douxo S3 PYO Medicated Dog Shampoo with 3% Chlorhexidine for DogsDouxo | 4.7 / 5 | 7,800 | 4.6 / 5 |
| Wahl USA Dry Skin & Itch Relief Pet Shampoo for DogsWAHL | 4.6 / 5 | 42,700 | 4.6 / 5 |
| Arm & Hammer Deodorizing Dog Shampoo with Baking Soda for Odor ControlARM | 4.6 / 5 | 22,400 | 4.6 / 5 |
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Questions about the True 032700130466
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
What coat type is True Coat shampoo made for?
It is formulated specifically for dogs with curly or wavy coats, to help with cleansing and detangling in one wash.
What scent does the True Coat shampoo have?
It comes in a Tropical scent.
Does this shampoo contain sulfates or silicones?
No, it is labeled dye free, paraben free, phthalate free, silicone free and sulfate free.