US

Msm: the numbers

Everything below is computed from the 68 curated msm we track - no estimates, no third-party data.

68Curated models
35Brands
★ 4.5Average Amazon rating
132,893Amazon ratings

How Amazon buyers rate them

The average Amazon rating across the category is ★ 4.5. Low-rated products with meaningful rating volume are dropped during curation, so the spread below reflects the survivors.

★ 4.6-5.0
32
★ 4.3-4.5
33
★ 4.0-4.2
3
Below ★ 4.0
0

Brand share of the curated catalog

PURE
7 · 10%
Now
6 · 9%
KALA
5 · 7%
Best Naturals
4 · 6%
Doctor's
4 · 6%
MRM
3 · 4%
Source
3 · 4%

Most-rated models

Where these numbers come from

Counts, ratings, and rating totals are pulled from the curated msm catalog on every build - the same data behind the Msm category page. Junk listings and no-name brands are filtered out before anything is counted. Product data: last refreshed aug 4, 2026.