Natural Dog Company Itchy Dog Shampoo for Dogs
- Dog Shampoo
- 12 fl oz
- Dog
- 12 fl oz
- More reviewed than 73%
A sulfate-free, aloe and jojoba based shampoo aimed squarely at itchy skin relief, in a 12 oz bottle scented with lavender and eucalyptus.
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How it ranks among the 131 dog shampoos we track
4.4★ across 3,320 Amazon ratings, Bayesian-smoothed toward the category average.
3,320 Amazon ratings, weighted on a log scale so huge counts don't drown everything.
500+ bought on Amazon last month.
Brand identity, imagery, description and spec coverage.
The ProductDome score is separate from the Amazon rating shown above: it combines the Bayesian-smoothed Amazon rating with evidence volume, tracked demand, and data quality across the 131 dog shampoos we track - how the scorecard works · full dog shampoos data report. Confidence: medium - useful but incomplete evidence.Last refreshed Aug 4, 2026. Data-computed, not a hands-on test. Compiled by the ProductDome Research Team.
Overview
This 12 oz shampoo from Natural Dog Company is built for dogs with itchy skin, using aloe vera, jojoba oil and sea kelp extract as the moisturizing base and lavender plus eucalyptus oil for scent. It is formulated without sulfates, parabens, phthalates or phosphates.
The cleansing side of the formula runs on plant-derived surfactants like cocamidopropyl betaine and decyl glucoside rather than harsher sulfates, which is the usual approach for a shampoo pitched at sensitive or itchy skin. Sodium bicarbonate and citric acid are listed as pH balancing ingredients, and the lavender-eucalyptus scent comes from essential oils rather than added fragrance.
- Free of sulfates, parabens, phosphates and phthalates
- Aloe vera, jojoba oil and sea kelp extract included
- Scented with lavender and eucalyptus essential oil
- 12 fluid ounce bottle
Who it's for
Owners of dogs with dry or itchy skin who want a wash free of sulfates and parabens and don't mind paying more per ounce for a smaller bottle. Not the pick for anyone treating a diagnosed skin infection that needs a medicated shampoo.
Strengths and trade-offs
Drawn from this product's published specifications.
- Sulfate, paraben, phosphate and phthalate free formula
- Aloe vera and jojoba oil in the ingredient list
- Lavender and eucalyptus scent from essential oils
- 12 oz bottle is small for large or multi-dog households
- No medicated active ingredient for severe skin conditions
Performance notes
The formula skips sulfate detergents in favor of gentler plant-based cleansers, then adds aloe vera, jojoba oil and sea kelp extract to help the wash clean without stripping the skin's natural oils. Because there is no listed medicated active ingredient, it works as a soothing everyday shampoo rather than a treatment for infections or parasites.
Specifications
| Brand | Natural |
|---|---|
| Capacity & performance | |
| Liquid Volume | 12 fl oz |
| Construction & materials | |
| Material Type Free | Artificial Color Free, Paraben Free, Phosphate Free, Phthalate Free, Sulfate Free |
| Included components | |
| Unit Count | 12 fl oz |
| Included Components | 1 Bottle |
| Other details | |
| Pet Type | Dog |
| Item Type Name | Itchy Dog Shampoo |
| Manufacturer Part Number | GR-SHID-12 |
| Allergen Information | Hypoallergenic |
| Model Number | Itchy Dog Shampoo 12 Oz |
| Scent Name | Itchy |
| Target Species | Dog |
| Upc | 741099000723 |
| Product Benefits | Deodorizing |
| Asin | B00W1QTOJY |
| Customer Reviews | {'ratings_count': '3,320', 'stars': '4.4'} |
| Manufacturer | Natural Dog Company |
| Special Ingredients | Aqua (Deionized Water), Aloe Barbadensis Leaf (Aloe Vera Gel) Juice, Cocamidopropyl Betaine, Decyl Glucoside, PEG-150 Distearate, Glycerin, Simmondsia Chinensis (Jojoba) Oil, Laminaria Digitata (Sea Kelp) Extract, Lavandula Angustifolia (Lavender) Oil, Eucalyptus Globulus Oil, Sodium Bicarbonate*, Citric Acid, Phenoxyethanol, Ethylhexylglycerin |
| Best Sellers Rank | #10,867 in Pet Supplies (See Top 100 in Pet Supplies) #119 in Dog Shampoos |
| Recommended Uses For Product | Itchy |
| Item Form | liquid |
Other Natural dog shampoos
How it compares
This product against the closest alternatives we track in dog shampoos.
| Product | Amazon rating | Ratings | ProductDome score |
|---|---|---|---|
| Natural Dog Company Itchy Dog Shampoo for DogsThis product | 4.4 / 5 | 3,320 | 4.1 / 5 |
| earthbath, Oatmeal & Aloe Dog Shampoo - Oatmeal Shampoo for Dogs, Itchy, Dry Skin Relief…earthbath | 4.7 / 5 | 8,500 | 4.6 / 5 |
| Douxo S3 PYO Medicated Dog Shampoo with 3% Chlorhexidine for DogsDouxo | 4.7 / 5 | 7,800 | 4.6 / 5 |
| Wahl USA Dry Skin & Itch Relief Pet Shampoo for DogsWAHL | 4.6 / 5 | 42,700 | 4.6 / 5 |
| Arm & Hammer Deodorizing Dog Shampoo with Baking Soda for Odor ControlARM | 4.6 / 5 | 22,400 | 4.6 / 5 |
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Questions about the Natural dog shampoos
Common buyer questions answered straight from the product spec data - no fluff, no "it depends".
Is this shampoo sulfate free?
Yes, the formula is listed as sulfate, paraben, phosphate and phthalate free.
What ingredients target itchy skin?
Aloe vera, jojoba oil, sea kelp extract, lavender oil and eucalyptus oil are all listed in the formula.
How much shampoo is in one bottle?
Each bottle holds 12 fluid ounces.